Many startups also suffer from an unclear, or the complete lack of strategy, be it about their solution or their brand. The inability to communicate with the market has resulted in many companies not reaching the right audiences. Startups in India, and for that matter anywhere in the world, operate in a dynamic environment and need to constantly alter their offerings to meet customer demand and expectations. While this works for some founders, there are many who find this constant change a challenge as they may be unable to stick to their initial core offering that had actually formed the foundation of their startup.
