Many startups, in their early stages, struggle to find mentorship, both technical and entrepreneurial. In fact, many founders start up with only an idea, and have little or no experience in running a business. Lack of mentorship at this stage can result in potentially disastrous business decisions. Mentoring is inherently an informal construct. A startup founder would be fortunate to get one mentor, let alone the multiple mentors they need at different stages of their entrepreneurial journey. To have someone to call in times of a crisis or have someone who can spot trouble a mile away is critical and yet not available.