In a tepid job market for senior talent, the ecommerce and startup sector is where the action is. An uptick in the sector led by a combination of factors including an improved funding scenario, increased M&A activity, skyrocketing mobile data usage and the coming-of-age of ecommerce and transaction models have driven companies to embark on bolstering their top decks with senior talent. Be it Amazon, Flipkart, Swiggy, Paytm, OYO, Ola or Zomato at one end or startups that have just bagged their Series A, Series B rounds of funding at the other, search firms say they are seeing a 40-100% increase in such mandates over last year. Online sector hiring has picked up big time, says Anuj Roy, managing partner, FIDIUS Advisory, adding his firm is currently running 13-14 mandates for senior talent, compared to seven-eight last year. Hiring has shot up in the last 6-7 months with rough estimates suggesting nearly 350-400-plus senior hires across the ecommerce and startup ecosystem, say consultants.